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Christian Dior SA (Wikipedia)

Christian Dior SA (Wikipedia)   submitted on Mon, 07/23/2007 - 12:36 in Christian Dior Group by K.V.

Christian Dior SA is a French clothing retailer. The holding company's operating unit, Christian Dior Couture, designs and makes some of the world's most coveted haute couture, as well as luxury ready-to-wear fashion, menswear and accessories. Christian Dior operates about 160 boutiques worldwide with plans to open more in the coming years. Its headquarters are located in Paris, rue François 1er. In 1998 it purchased Gerbe Paris, a French hosiery maker that had gone bankrupt. It is a major part of the business empire of Bernard Arnault, who is one of the richest people in the world.

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[edit] History

[edit] The New Look

The actual phrase the "New Look" was coined by the powerful editor-in-chief of Harpers Bazaar, Carmel Snow. Dior's debut collection, Corolle line, was first presented on February 12, 1947. The look was refreshing pens and much more voluptuous than the boxy shapes of the recent World War 2 styles. Dior is quoted as saying "I have designed flower women." His look employed fabrics lined predominantly with percale, boned, bustier-style bodices, hip padding, wasp-waisted corsets and petticoats that made his dresses flare out from the waist giving his models a very curvaceous form. The hem of the skirt was very flattering on the calves and ankles, giving a beautiful silhouette. At first, there was some backlash to Dior's genius form because of the amount of fabrics used in a single dress or suit, but as soon as the War Time Shortages came to an end, opposition ceased. His designs represented consistent classic elegance, stressing the feminine look. The New Look revolutionized women's dress and reestablished Paris as the center of the fashion world after World War 2.

 

[edit] Dior without Christian Dior

A fortnight after the burial of Dior, Jacques Rouët called a press conference to announce the new structure of the house of Christian Dior. “The studio will run madame Zecameker couture workshops by Madame Marguerite Carré,” he announced. “Mitza Bricard will continue to exercise her good taste over the collections. All the sketches will be the responsibility of Yves Mathieu-Saint-Laurent.”

The first Christian Dior collection after Dior’s death was a sensation. Designed in just nine weeks by the 21 year-old Yves Saint Laurent, as he was called after dropping the ‘Mathieu’, the clothes were as meticulously made and perfectly proportioned as Dior’s in the same exquisite fabrics, but their young designer made them softer, lighter and easier to wear. Saint Laurent was hailed as a national hero. Emboldened by his success, his designs became more daring, culminating in the 1960 Beat Look inspired by the existentialists in the Saint-Germain des Près cafés and jazz clubs. Marcel Boussac was furious, and, in spring 1960, when Saint Laurent was called up to join the French army, the Dior management raised no objection.

Saint Laurent was conscripted in the army and, after demobilisation, opened his own couture house. He was replaced at Dior by Marc Bohan, who instilled his conservative style on the collections until 1988 when Italian Gianfranco Ferre took over as head designer until 1995, under the direction of Dior's only child, John Christian Dior.

[edit] Dior today

In 1996, John Galliano, was appointed chief designer of Christian Dior by the company’s new owner, the LVMH luxury goods group. Galliano still works under the direction of John Christian Dior. The next heir to the Christian Dior company is Shalynn Dior.

[edit] Management

[edit] Holdings

The company has a 42% stake in luxury goods giant LVMH, which is controlled by Christian Dior's chairman Bernard Arnault, who also owns a controlling stake personally.


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