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Irvine Robbins

Irvine Robbins   submitted on Thu, 05/08/2008 - 16:36 in Obituaries Group by Serginho

With his brother-in-law, Burton Baskin, Irvine Robbins created what has become the largest and best-known chain of ice-cream stores in the world, and some of the jolliest, tastiest and most imaginatively ridiculous ice-cream flavours. In his teens Robbins had worked in the shop connected to his father’s dairy, and boosted sales of ice-cream cones considerably by replacing a sign saying “three scoops of ice-cream, a slice of banana, two kinds of toppings” with the label “Super banana treat”. His playful marketing was central to the success of his own business.

Source: Times

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